Shanaya Kapoor marked her 27th birthday with a witch-themed celebration, attended by Khushi Kapoor, Suhana Khan, and Ananya Panday. The party featured spooky decor and a menu described as 'a night to die for'.
During the celebration, attention turned to Kapoor's growing presence in the brand endorsement landscape. She has seven active partnerships spanning beauty, fashion, lifestyle, and pet care. Redken covers the haircare category, while Dot & Key represents skincare. Nykaa Fashion brings together her personal style with the platform's e-commerce offerings. Prestige Cookware extends her portfolio into home and kitchen essentials. Drools represents the pet food segment, and Secret Temptations covers fragrance. Indinoor's association spans multiple segments within the jewellery category, from everyday styling to occasion wear.
Kapoor's birthday event reflects a broader trend of themed celebrity parties, while her endorsement portfolio demonstrates the range of categories available to emerging talent in the current market. The celebration included close friends from the film industry and highlighted Kapoor's position across both fashion and lifestyle brand spaces.
